LA MER | Blue Heart Campaign 2021

DISCOVER THE MISSION OF LA MER BLUE HEART and THE LIMITED EDITION JAR OF THE CREME DE LA MER. 

Our blue planet, our beating hearts: Water comprises both in almost-equal amounts, a proportion so perfectly
aligned that it’s impossible to call it coincidence. Faced with this fact, it’s clear that we cannot separate ourselves from our seas. The ocean’s wellbeing is our wellbeing, and protecting it ensures a bright future for us all.

This year’s collectible design of the limited edition jar takes inspiration from bioluminescent corals, a glowing reminder of both the ocean’s magical power and the healing energy of our Crème.

Please find press release, campaign visuals and images attached.