LA MER | The edge of the sea: Two unique artists, one iconic inspiration.
Available as from October 2019
This season, La Mer invites legendary fashion photographer Mario Sorrenti and his daughter, emerging talent Gray Sorrenti, to refashion the iconic Crème de la Mer jar design through their artistic lenses. In their first-ever collaboration together, the culture-driving father-daughter duo capture memories of countless summers spent by the sea in their own powerful visual and vocal narratives. Together, Mario and Gray launch La Mer’s “Edge of the Sea” campaign with a compelling new interpretation of the Spirit of La Mer, anchored in their love of the ocean, La Mer’s eternal muse.
Please find the press release attached:
FY20 Brand Campaign - Sorrenti Press Release_BE.pdf
PDF - 293 Kb
Downloaden